Three main types of spreadsheet errors were observed:ġ. In fact, according to a study published by University of Hawaii professor Ray Panko, 88% of Excel spreadsheets contain 1% or more errors within formulas (on average). Aside from the excruciating number of hours that may take, it widens the possibility of human error. It's tedious to pull data from different platforms and paste it into a manual spreadsheet. While utilizing formulas may seem like a significant time-saver or a way to avoid manual calculations, it's easy to miss a cell or value. If you're doing any form of trend analysis, you may rely on a tool such as Excel to collate this data. Will Your Clients Excel With Inaccurate Data in Their Marketing Spreadsheets? This has a snowball effect, resulting in incorrect metrics, skewed data, and even questions from your clients on marketing ROI. ![]() The Downside of Manual Spreadsheets: Errors, Revenue Loss and Scaling ChallengesĪn Excel marketing report sprinkled with inaccuracies can severely misrepresent what's happening with a client's marketing efforts. Not to mention that you can easily keep tabs on your monthly, quarterly, and annual trends. When it comes to managing budget, forecasts, and expenditure, marketing agency spreadsheets can also provide some measure of standardization per month. And it's easy to swap and update content as needed once you've set up a template. Source Marketing Agency Spreadsheets Are Great for Outlines and StrategizingĪnd that's another reason why an Excel marketing report could be a preferred option.Ī manual spreadsheet can be an indispensable tool for content planning, such as developing a social media template or a monthly blog content calendar. It is no surprise that 44% of marketers still rely on Excel spreadsheets to track data, perhaps for these same reasons. Even Excel is available at a relatively manageable monthly cost or one-time payment for lifetime access, which helps keep overhead costs down when trying to establish a profitable agency. Google Sheets is a free cloud-based platform and comes with seamless access to other Google applications (such as Google Drive and Gmail). When you only have a few clients, that adds up to a day (or maybe two) focused exclusively on reporting. The average agency spends about 1.5 hours creating manual reports for each client. After all, visuals help create a narrative of what your numbers are saying and are essential for client reporting. Once there's sufficient tabular data, it's relatively simple to utilize a spreadsheet application's range of capabilities, such as pie charts and bar graphs. In this case, it's much easier to sift through data and create reports for a handful of accounts. In the early phases of establishing an agency, it's quite likely you started with a small number of clients (or even one). Marketing Spreadsheets Work Well for Managing a Small number of Client Accounts ![]() With such a longstanding history, it's no surprise that marketing agencies have coined spreadsheets as a 'thing.' Spreadsheets have been around for over 40 years and certainly come in handy for various functions such as bookkeeping, data visualization, and forecasting. ![]() Whether you're a seasoned marketing agency or in the early stages of growth, a manual spreadsheet may seem like an intuitive option to track client data.Īs with all platforms, there are distinct advantages and disadvantages to explore. If you're reading this article, you're likely searching for marketing agency spreadsheets or tips on improving an existing Excel marketing report. After pulling all that information, you're now tasked with formatting and data storytelling. That chaotic period when your clients expect your agency to deliver their usual monthly marketing reports.You take a deep breath and scroll through the never-ending sidebars of Facebook Business Suite, Google Analytics, and various other marketing channels, copying and pasting those handy metrics into a manual spreadsheet. 'Make that a double shot of espresso, please – It's Hell Week.' We emphasize the need to shift from manual to modern reporting methods, offering insights for agencies at any growth stage This article explores its pros and cons for marketing agencies. Manual spreadsheet reporting involves tracking client data using customizable Excel sheets.
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